Regualation in the Creative Media sectors.

Regulation in the Creative Media sectors.

Why does the Creative Media Sector need to be regulated?

Well really there is many different reasons why the media sectors need to be regulated and for an example of that is actually age ratings for movies, these actually help determine the suitable audience for a film. Well actually some movies are not good for some children to watch and some actually cause offence! This actually links to the website (BBFC) because their role is to protect children and vulnerable adults from potentially harmful or unsuitable content. Also to empower customers  especially parents and those that have the responsibility of their children! To make informed viewing decisions.

In an easier way to actually describe this is something that it is actually called and used and is the watershed, this is basically where any show/movie anything with rude language in or violence is showed after 9pm when children are normally in bed. This basically just prevents underaged people watching something that they shouldn't be watching.

British Board of Film Classification (BBFC) - This is basically something that was made in 1912, and is an organisation that gives films their rating for example: 

• PG
• U
• 12
• 18

This organisation have never accepted funds of the government so that it stays independent! The organisation is funded by the film industry and they are also required to classify video, DVD's and even games. The Video Recordings Act was passed in 1984 by Parliament. 

Press Complaints Commission (PCC) - Well the PCC is an independent body that administers the system of self-regulation for the press. The independent body does so primarily by dealing with all the complaints. The actual purpose of the PCC is to actually serve the public by holding editors to account. The PCC can also assist individuals by representing their interests to editors in advance of an article about them being published.

The PCC aim to actually promote high standards by developing clear guidance and practical principles through their rulings and they offer training and advice to the editors and also the journalists. 

Advertising Standards Authority (ASA) - This is basically the UK's independent regulator of advertising across all the media! Their job is to apply the Advertising Codes, that are actually written by the Committies of Advertising Practise. Their work includes: 

• Acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
• Investigating and adjudicate on potential breaches of the Advertising Codes and monitor compliance with the rules. 

Their mission is to actually ensure that advertising in all media is actually legal, decent, honest and also truthful, to the benefit of the customers, business and the society. 

Office for Communication (Ofcom) - So basically the Office or Communication is a communications regulator, they actually regulate the: 

• TV.
• Radio Sectors.
• Fixed Line Telecoms.
• Mobiles.
• Postal Services.
• The airways over which wireless devices operate.

The Office for Communication is actually funded by the fees from industry, it is also operated under the Communications Act 2003. The act says that "Ofcom's" general duties should be to further the interests of citizens and of consumers. Meeting these two duties is at the heart of everything we do. 

Issues associated with regulations - There are actually also issues with regulating and that is because it is actually starting to become to soft and it is also banning the things that wouldn't be causing any offence!. Another issue is actually to do with age rating for movies for example, if a certain movie is rated a 18 different views think different like a parent might be ok with their 16 year old watching an 18 rating movie. If they are ok with them actually sitting down to watch it then it that should be ok because really it's the customers choice really. If then there becomes too many regulations then it will become censorship.